Search Engine Optimization

Drive traffic to your website by achieving page 1 rankings in search engines for valuable keywords.

  • An initial audit that includes a competitive review and keyword research is completed in order to build a project plan that has a clear plan for success.
  • On-page optimization & internal linking is set up
    to maximize rankings
  • Landing page creation and optimization is put in place
    for each keyword
  • Monthly link building and content outreach takes place in order to augment ranking growth

Get A Free SEO Audit

Professional SEO “Service” to get you real results.

B16 Solutions will provide a complementary SEO audit to identify some immediate opportunities for qualified prospective clients.

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SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services


We will learn about your business, website, and competitors in order to provide clear documentation. Similar documentation will be provided throughout the life of our relationship so that you can clearly see the progress and value we provide to your business.

Project Brief

We will work with you to define your business goals and establish a scope of work that will get your web presence on the right track.

Keyword Research

We will define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.

IA Overview (optional)

We will produce suggestions for improving site performance based on user experience and navigation expertise.

SEO Audit

We will create a baseline for current website SEO performance based on analytics and onsite & offsite factors.

Competitive Analysis

We will define SEO competitors based on Keyword Research and determine areas of opportunity and risk.


Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines – Tech Specialist

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project – Associate

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media. – Content Specialist

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance – Analysis Specialist

On-site Optimization

Implement recommendations from the On-Site Strategy &Content Strategy through development or collaboration with the client

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document – Content Specialist

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain’s robots.txt file, sitemap, Google Analytics account, and the domain’s connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy – SEO Specialist

Content Marketing

Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.

Content Creation

Regularly create quality content based on the Content Strategy – Content Specialist

Public Relations (optional – extra cost)

Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website – Marketing Manager

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client’s website – Associate

Social Media (optional – extra cost)

Encourage audiences to share and discuss content related to a client’s business. – Associate

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month – Analysis Specialist

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved – Analysis Specialist

SEO Case Studies

We perform search engine optimization with an eye on page 1 rankings, but also our client’s bottom line. Maximizing the return on investment through SEO is a top priority as well as providing our clients with insight into how to increase their online presence through other forms of marketing.



With the help of a new ecommerce design, paid search campaign and search engine optimization, Tweezerman, a leading beauty tool supplier, was able to drastically increase site engagement and online sales.

  • Non-branded search traffic increased by 186%
  • Increased conversion rates by 27%
  • Decreased paid search cost per conversion by 40%
  • Paid search click-through-rates increased 195%

Icon Parking Systems

Icon Parking attracts a greater volume of traffic and conversions from paid search with ongoing optimization of their pay-per-click marketing campaign.

  • Decreased paid-search CPA by 53%
  • Increased paid-search conversion volume by 56%
  • Increased ad click-through-rates by 38%



Why Does Our SEO Process Work?


We never engage in forbidden black hat techniques

that might offer short wins but result in stiff penalties and wreak havoc on your hard-earned SEO power.

We work hard to stay ahead of the ever-changing SEO curve,

providing continual training and professional development for all members of your client team.



We believe in utilizing best practices that can maximize both short and long term results,

developing content and structuring web pages the way they were meant to be read.

Our SEO specialist team is defined by persistence and tenacity, ensuring

we never leave potential opportunities on the table.



Sample SEO Traffic Results

We are serious when we say that we are results-driven. Here are some recent examples of results achieved for clients thanks to our search engine optimization services. All of the graphs below are pulled directly from Google Analytics, showing only organic traffic, while filtering out branded keywords (search terms that include a client’s company name or its variations).








Industry Whitepapers & Market Insights

View our free, informational whitepapers that offer professional advice and helpful tips in the field of web design and online marketing

The Guide to Search Engine Optimization


Our Blog Posts about SEO








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